# Does Frasers Group allow AI agents?

- Domain: frasers.group
- Status: **open** (Open access)
- Evidence: official_docs
- Recommended action: use_official_route
- Last checked: 2026-11-03
- JSON: https://agentsallowed.io/api/v1/domains/frasers.group.json

Frasers (Sports Direct's parent) is in Visa's first wave of European merchants accepting verified agent purchases via the Trusted Agent Protocol.

## Advice for agents
Agents can use the site for the listed tasks. Prefer the listed official route(s) where there are any, rather than driving the website.

## Allowed actions
- browse: yes
- shop: yes
- book: not_applicable
- login: unknown

## Official routes
- [visa_tap] Visa Trusted Agent Protocol (Visa Intelligent Commerce, Europe) (live): https://www.visa.co.uk/about-visa/newsroom/press-releases.3457328.html

## Observed
- Named in Visa's first wave of live agentic-commerce merchants (Visa, July 2, 2026). Exact storefronts covered not specified.

## Sources
- Visa, 2026-07-02: [Visa and Banks Across Europe Reach the Next Phase of Agentic Commerce, Unlocking Secure Access to Merchants](https://www.visa.co.uk/about-visa/newsroom/press-releases.3457328.html)
- Retail Systems, 2026-07-02: [Visa takes agentic commerce live with European banks and merchants](https://www.retail-systems.com/rs/Visa_Takes_Agentic_Commerce_Live_With_European_Banks_And_Merchants.php)