{
  "$schema": "https://agentsallowed.io/api/v1/schema/record.schema.json",
  "schema_version": "1.2.0",
  "found": true,
  "domain": "etsy.com",
  "aliases": [],
  "brand": "Etsy",
  "slug": "etsy",
  "category": "marketplace",
  "status": "open",
  "status_label": "Open access",
  "evidence": "official_docs",
  "recommended_action": "use_official_route",
  "advice": "Agents can use the site for the listed tasks. Prefer the listed official route(s) where there are any, rather than driving the website.",
  "allowed_actions": {
    "browse": "yes",
    "shop": "yes",
    "book": "not_applicable",
    "login": "unknown"
  },
  "official_routes": [
    {
      "type": "acp",
      "type_label": "ACP (Agentic Commerce Protocol)",
      "name": "Agentic Commerce Protocol product feed (ChatGPT discovery; checkout on merchant site)",
      "status": "live",
      "url": "https://chatgpt.com/merchants/"
    },
    {
      "type": "ucp",
      "type_label": "UCP (Universal Commerce Protocol)",
      "name": "Universal Commerce Protocol (Google AI Mode / Gemini checkout)",
      "status": "live",
      "url": "https://developers.google.com/merchant/ucp",
      "note": "Checkout in AI Mode and Gemini (US). UCP co-developer."
    }
  ],
  "agents_affected": [],
  "summary": "US shoppers can buy Etsy items right in Google's AI Mode and the Gemini app, through Google's Universal Commerce Protocol (UCP), which Etsy co-developed. In ChatGPT, agents can discover Etsy items, but purchases finish on Etsy since in-chat checkout was scaled back in 2026.",
  "observed": [
    "ChatGPT Instant Checkout launched with Etsy in Sept 2025; OpenAI scaled it back on March 24, 2026.",
    "Etsy catalogs remain integrated for ChatGPT discovery.",
    "Google says US shoppers can buy Etsy items in AI Mode and the Gemini app (UCP checkout, Feb 2026)."
  ],
  "last_checked": "2026-11-05",
  "sources": [
    {
      "title": "Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol",
      "publisher": "OpenAI",
      "date": "2025-09-29",
      "url": "https://openai.com/index/buy-it-in-chatgpt/"
    },
    {
      "title": "Powering Product Discovery in ChatGPT",
      "publisher": "OpenAI",
      "date": "2026-03-24",
      "url": "https://openai.com/index/powering-product-discovery-in-chatgpt/"
    },
    {
      "title": "New tech and tools for retailers to succeed in an agentic shopping era (UCP launch)",
      "publisher": "Google",
      "date": "2026-01-11",
      "url": "https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/"
    },
    {
      "title": "What's ahead for commercial experiences in 2026",
      "publisher": "Google",
      "date": "2026-02-11",
      "url": "https://blog.google/products/ads-commerce/digital-advertising-commerce-2026/"
    },
    {
      "title": "About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google",
      "publisher": "Google Merchant Center Help",
      "date": "2026-11-05",
      "url": "https://support.google.com/merchants/answer/16837055?hl=en"
    }
  ],
  "history": [
    {
      "date": "2026-10-22",
      "change": "added",
      "status": "partial",
      "note": "Initial record."
    },
    {
      "date": "2026-11-03",
      "change": "updated",
      "status": "partial",
      "note": "Replaced a vendor explainer (Swell) with OpenAI's own Instant Checkout announcement."
    },
    {
      "date": "2026-11-05",
      "change": "updated",
      "status": "open",
      "note": "Moved to Open access: Google confirms US shoppers can buy Etsy items right in AI Mode in Search and the Gemini app."
    }
  ],
  "page_url": "https://agentsallowed.io/brands/etsy/",
  "api_url": "https://agentsallowed.io/api/v1/domains/etsy.com.json",
  "disclaimer": "Informational only, not guaranteed and not legal advice. Not affiliated with Etsy. Always follow the site's own terms. See https://agentsallowed.io/disclaimer/"
}